Electronic Commerce (or E-commerce)apps enable the transactions to be done over the electronic medium such as the Internet. The app should primarily highlight the objectives of the business such as lead generation, gain market position, profit growth, customer base, etc. which varies according to the type of business undertaken. Some commonly used E-commerce apps such as Amazon, Walmart, Paytm, Starbucks and Uber plays a vital role in driving the marketing efforts to next level. In this post, we will see in detail about the 7 factors to be taken care of before creating an E-Commerce application.
Image courtesy : axon-labs.com
1. UI Design:
The interface design holds the responsibility of grabbing the attention and raising the curiosity of the users. The contents should be precise and uncluttered so that users can have quick go-through. Some visuals, graphics and videos can be imparted to have a better understanding of the app features thereby increasing the conversion rate.
2. User Engagement:
It is important to engage with the customers/users constantly.
- Push notifications provide the users with timely information such as promotions and offers. The message should be appropriate and relevant that it should not annoy the users.
- Additionally, facilities like Chabot’s, feedback, review (star ratings, comments and likes) systems are essential. It will not only enhance the user engagement but also communicates the fact that you are listening to their views and opinions.
3. User-friendly:
The users are not ready to spend much time in figuring out a way to use the application, rather make it simple and intuitive.
- The sign-up process should be easy and convenient. In case of many activities involved, users will be distracted and do not show any interest to complete the process.
- Quick reach to payment gateway is made. If not the users will not use the app further. Also, an added advantage in quick reach to payment gateway avoids the user from getting distracted from making the purchase.
4. Consistent menus:
For easy access, the menu list is made in a way that it can be accessed from any page. To simplify the process, filters and categories are enabled and features like add to cart/wishlist provide additional support.
5. Speed:
All the users are not with high-speed networks like 4G. So the speed of the app should be in a way that it can be accessed by anyone at anywhere and anytime. Lighter the app, long is the usage.
6. Analytical tools:
Tools like Google Analytics can be used to monitor the activities of users such as how frequent they are, what they actually want, time spent, which features are not utilised, etc. Analysing the user’s behaviour helps to enhance the features of the app as well as to grow the business.
7. Security and Trust:
Though it involves additional investments like time and money, efforts should be taken to secure and safeguard the details of the users (personal as well as bank details). Return policy and cash-back schemes help to build trust and confidence in the customer’s minds.
These are the factors that play a crucial role in designing an e-commerce application. These are not the luxury factors but rather the bare essentials necessary to keep the app running and reaching a greater audience. In the upcoming weeks, we come up with some ideas to implement to optimise each and every factor.