Mallow's Blog

How to stay relevant in today’s App market

Developing an application for your business is a must in today’s scenario. But not all of the businesses which have developed applications are not performing well in the industry. It is important that your application must be relevant to the ever dynamic trends of the app markets. In order to stay at the top consistently, a business has to take care of the following factors. Let us see in detail about the factor to be taken care off.

1. Update Constantly:

App updates forms the most important factor for the app to be on the top. If your app is not updated properly then it in a way implied that it is not monitored regularly. If your app has recent updates then you can see a spike in the downloads and the usage. Also, it gives an opinion to the user that the business is constantly working towards the perfection of the app. Frequent updates also keep the app secure and bug-free. This, in turn, helps the user to have a seamless experience.

2. Customise to the platform:

The app has to be customised based on the platform. You cannot create a common app for various platforms. The app has to have the unique feature of the platform to ease the users of the application. The majorly used platforms such as iOS and Android has their own standards and rules to be followed. Following the norms of each platform plays a major role in the app to be placed in the respective app stores and visibility. So, customising the application to each platform is an important factor to be considered.

3. Personalise the application:

Personalising the application is one of the most important factors needed to communicate to the client that they are significant to your business. Personalising the contents makes them feel special. Personalisation has been reduced from the delight factor to the must have factor to sustain the app market. With the help of analytics, gamification and various other technological excellence you need to personalise the app to sustain in the top spot.

4. Embrace the technology:

App market reach is the result of technological advancement. To sustain in a market driven by the technology it is essential to embrace the technology. Any features in the application have to be updated to suit the recently released technology. This will not only add as an extended feature but can also serve as a product differentiator. Incorporating technologies like Augmented Reality and other latest technologies will serve the purpose of staying on the top or if yours is a new product it will accelerate you towards the top.

5. Listen to your customer:

The ultimate victory of any business is the big thumbs up from the customer. If your customer hates it then you can never taste the victory at any point. Constantly listen to your customers, fix the bug reported by them, convey them the changes you made. Communicate them about the changes, ensure that they are aware that you are listening to them. Each of their reviews and comments matters a lot, never take them for granted. Take their comments seriously, add a bit of a personal touch to them. Then you can definitely stay on the top or climb the stairs swiftly.

These are the five factors that play a major role for an app to stay relevant in the market. A business organisation has to ensure that these factors are incorporated and followed to avoid failure in the app market.

Marketing Team,
Mallow Technologies.

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